What a month it has been! On 11th October, we discovered that our digital marketing app, CampaignHero had been shortlisted for 3 UK app awards. On the 17th October, 'team BP' got all glitz and glam for Wirehive's stunning masquerade ball. We had 6 shortlisted entries at the Wirehive 100 awards and there was a winning feeling in the air..! Much to our delight, we walked away with 3 awards on the night - one for Fastest Growth, one for Rising Star (Emily Smith) and one for Performance Marketing Campaign (Discount Landlord). On 22nd October, we discovered that we'd also been shortlisted for 3 Surrey Business Awards! We've got shortlistings in the categories of: Professional Services, Large Business of the Year, Company of the Year and CampaignHero are up for Business Innovation of the Year...how amazing?
As cringe as it sounds, it's not easy being award-winning! However, it's really important to us as an agency, to continuously reflect on how we approach our clients' pain-points and help them solve problems. It's these exact conversations that make for superb case studies and prove our worth within the digital industry.
Thinking of applying for industry awards? Here's some great reasons why you should:
Us 'techies' are great at knuckling down and delivering great results for our clients, but we're not always equally talented in sharing our successes! Awards provide an excellent platform for broadcasting company achievements and making other brands aware of your klout within the industry. Hosts of award ceremonies are just as keen to secure good PR, to ensure a healthy number of applications the following year. So, get involved in those photos, take a deep breath and say YES to interviews.
Awards are actually a great opportunity for bench-marking. If you think that you offer a similar service to a competitor, analyse why they've been shortlisted or won awards that you haven't. What are they doing differently? Perhaps your company would be better off entering a different category or supporting the awards in some other way? Sponsorship opportunities are also well-worth considering.
It's important to remember that although businesses entering certain award categories may have something in common e.g. great customer service, fast growth in profits, they may still have a puzzle piece missing which your company could fulfil. Sure, the awards themselves are competitive but there's always a good buzz around the event and a lot of people who'll be keen to exchange business ideas which will allow them to grow.
Ultimately, whatever happens, applying for awards does encourage everyone to stop and take notice of what's gone well. Awards are a fantastic way to champion existing staff AND attract new talent. So, what are you waiting for?
Check out Boost Awards for a super-comprehensive calendar of what's coming up.