How To Set Up Ad Schedules on AdWords
Ad scheduling is important. You may think that distributing your ads evenly across the week would be more of a catch-all approach. And it may be the case that ad scheduling isn’t necessarily relevant for your sector. But if you have a pretty good idea of when your customers are searching for your products or services, ad scheduling helps to make your budget work harder and more efficiently. As stated by PPC Hero’s Eric Couch, “Working in PPC is all about making the most of what you have … the stakes may be lower when you’re only spending fifteen dollars a day, but that doesn’t make it less important to perform at a high level.” You probably already know this. If you’re starting off with AdWords and need to know how to set up your ad schedule to run on certain hours or days of the week, we’re really happy to present our latest ‘how to’ video.
Quick Wins with Ad Scheduling
- Ad scheduling shows customers when you are available to help them.
- Ad scheduling allows you to make bid adjustments for quieter and busier times of the day/week.
- You can also use a location bid modifier to schedule your bidding per city.