How To Set Up Ad Schedules on AdWords


Ad scheduling is important. You may think that distributing your ads evenly across the week would be more of a catch-all approach. And it may be the case that ad scheduling isn’t necessarily relevant for your sector. But if you have a pretty good idea of when your customers are searching for your products or services, ad scheduling helps to make your budget work harder and more efficiently.

As stated by PPC Hero’s Eric Couch, “Working in PPC is all about making the most of what you have … the stakes may be lower when you’re only spending fifteen dollars a day, but that doesn’t make it less important to perform at a high level.”

You probably already know this. If you’re starting off with AdWords and need to know how to set up your ad schedule to run on certain hours or days of the week, we’re really happy to present our latest ‘how to’ video.

Quick Wins with Ad Scheduling

  • Ad scheduling shows customers when you are available to help them.
  • Ad scheduling allows you to make bid adjustments for quieter and busier times of the day/week.
  • You can also use a location bid modifier to schedule your bidding per city.

If you can’t watch the video right now, you can see a transcript below…


How to Schedule Ads By Hour of the Day/Day of the Week

Open the campaign you need to edit

Go to settings

Go to ad schedule

Click & create custom schedule

Choose either 12 hour or 24 hour display clock, hit save

Select days of the week by pressing the blue +Add button

You will see the Ad Schedule overview highlighting the selected days and hours

Apply bid adjustments where necessary for the chosen days


Want to Check Those Stats?


By Hour of the day

Open the campaign

Go to “dimensions”

Select “time” then “hour of day”

You’ll now see breakdown by hour of the day.


By Day of the Week

Open the campaign

Go to “dimensions”

Select “time” then “day of the week”

You’ll now see the performance breakdown by day of the week


Here at Broadplace, we really like to share our expertise to make like easier for you. Whether you’re a customer or not.That’s why we’re offering you a FREE PPC AUDIT. With no strings attached.

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