So you’ve spent money on advertising and are getting potential customers to your website. What are they seeing when they land there? Is the landing page putting them off? Are they confused about what you’re offering and what to do next?
Here’s how to immediately turn off a potential customer and waste your ad spend.
Make the header super long and extraordinarily boring so that the customer gets tired of reading by this point.
Anything following this is totally redundant as the reader has bounced.
After the super-long, dull header…
NO! Don’t take any of the advice above. It’s how to instantly ruin a landing page and totally negate your ad spend. Do the exact opposite!
Landing Page Importance
Make sure that you adhere to Google’s best practices on landing pages and you will help to improve your quality score. Doing this (along with working on ad quality and CTR) can positively effect the following:
Hopefully that should reinfornce how important it is to get content right. Don’t take our word for it, head over to Google’s own page on Understanding Landing Page Experience. Or watch this handy video:
If you’d like a free audit of one of your landing pages that isn’t performing as well as you’d expect… contact us. You will receive a full audit including all these contributing factors to landing page content quality:
To find out more about Content Marketing from Broadplace, click here.