How to Run PPC Campaigns?

How to Run PPC Campaigns?

  • Posted by prasad
  • On April 10, 2010
  • PPC,

If you have made the choice to go ahead and check out this pay per click thing, you are making a smart move.  Being highly affordable for small businesses, PPC is a great choice.  However, although it is highly affordable, it can get expensive if done incorrectly.  Here we’ll go over some basic tips on running a good campaign.  First, set your budget on what you can afford to pay.  Stick to this budget!  Never waver unless your budget changes.  This is important!  Let’s start from there.
Now the typical results of website visitors are that approximately 2% of the visitors will buy something.  This means that only one out of 50 will purchase something.  So, if you spend a lot “per click”, this can add up very quickly.  You want to be in the top 3 keyword listings to get an effective placement.  So in order to do this, you have to spend a lot of money, and it seems like it would be counter-productive to your goals.  One way to dodge this predicament is to choose less popular keywords!  This will being you boatloads of more traffic, and that traffic is going to be more directly suited to your needs.
Using keywords and phrases that are not searched nearly as often, you can use those to save money.  Since clicks cost much less for less popular ones, you can get a lot better turnout for your money this way.  When using an SEO campaign, you do the opposite as in PPC.  With SEO, you choose high traffic words and this helps you get a top listing there.  However, since it’s so easy to use pay per click, and it costs a bit if you use a highly searched keyword, making it narrower will save you money.
Many times businesses who want to use a high quality, high numbers PPC campaign will either use software or hire out PPC Company to have  manage it for them.  It can become time consuming to get it out there, track its success levels, and analyze to see how to run these more efficiently.  It might be cheaper to source this job out than to do it yourself, actually, since companies who do this are the experts in the field of pay per click. However, you can certainly do it yourself, if you are smart about it and stick to your budget. It is definitely advisable to choose a right PPC Agency which provides Good PPC Consulting and PPC Services.
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