It’s happened a couple of times in the past year and we’ve seen the fall out when other advertising agencies go into administration (as we’ve seen with ReachLocal and now The Advertising Club). We respect our competitors immensely, and we are always sad to find out that things haven’t worked out for them.
That said, we are acutely aware that there are often a lot of very confused and concerned customers who may not have been informed that their agency, who they’d been relying on for traffic and conversions, was about to close. You’re probably wondering how to get your PPC account back. Here are some top tips from us on what to do in this situation.
It’s a hard pill to swallow, but we’re all in business and we know that things like this can happen. It’s not nice for anyone involved, but there’s very little we can do apart from move on and work out a plan of action.
Phone the agency involved to see if you can speak to your account manager (if your agency assigns you one; some don’t, we do). Try and garner as much information as you can. Some companies literally close their doors overnight and it can be hard to reach anyone.
It’s best to try and get your account swapped to a reputable company as soon as possible to ensure that your campaigns keep running. You don’t want to lose out on visibility online.
Of course we would recommend that you call us. Because we know that we have helped businesses in this situation with great success before. But here’s how we would (impartially… -ish) advise you to choose who to call:
Ideally you’ll probably prefer a company that is established, reliable and stable (did we mention we’ve been going for 11 years?)
A company who develops their own technology knows it inside out – they’ve seen a gap in the market and developed something to fill that gap. You need an agency that has the right tools to deliver. (learn more about Broadplace’s exclusive CampaignHub technology here)
There are various levels of qualification from AdWords certification* up to Google Premier Partner (like us)
*which simply means anyone who has taken the AdWords fundamentals exam with Google – everyone in our company, even the lady who writes content has taken and passed this. We are also Google Specialists in Search, Display and Mobile. Over half of our Account Managers are qualified in every Google specialism!
You want a company that’s trusted by Google, the search engines/social media channels that you use and hundreds of other customers. You might have spent some time talking to the same account manager and built up a relationship with them. You want to regain that as soon as possible. That’s why we
There’s a reason that people swap ad agencies but we’ll just comment on what we know – that we are in the Top 5 in EMEA for Google Customer Retention rate. We’ve won awards for it. We’ll just leave that there.
No-one knows your business better than you – choose a company that takes the time to get to know you, your customers and your industry (or better still, has experience in it!)