Online reviews are one of the best ways of getting to new customers, and the holiday season is no different. For small businesses to contend with the big boys at this time of year, there are still a few ways to do this without breaking the bank. One of these is Google’s newly launched social post styles from “Small Thanks“, a hub of free marketing tools for small businesses, including posters, social posts and more.
We recently posted an article about the new PPC opportunities at Christmas, which showed that 61% of consumers are willing to try a new retailer this Christmas. To get your business noticed, why not shout about your rave reviews. Take quotes from happy customers and turn them into slick seasonal posts. You can use your business’ real Google reviews and then share on your social media platforms.
Want to see what they look like? Of course you do! They look and feel professional and honest. And by using your real reviews, people will trust your brand.
“It’s important to grab the attention of shoppers online, even if you’re a local business. Last holiday season, 78% of shoppers who visited a store turned to online search first. Show those potential customers that you meet their needs by sharing a social post from Small Thanks that highlights your business’s unique attributes—such as gift wrapping services or a kid-friendly environment. That way, you’ll be on their radar when they’re ready to shop.”