How Integrated Are Social Signals And SEO?
As early as 2010 there were rumblings of the potential impact that social networking could have on a company’s ranking on search engines. Two years on and we can all agree that, yes, there is a definite impact and, yes, if you’re not using social media marketing you are missing out and, yes, we know exactly how you can turn this around. In the same way that MP Nadine Dorries has recently claimed that “it is important that MPs realise that you need to go where the public go. More people vote on X Factor and I’m A Celebrity than they do in the general elections,” the same advice should be taken by company’s advertising online. Be present where the public is. These days everyone who is anyone is on Facebook, Twitter, Linked In, Pinterest, YouTube and Google+, and that’s just for starters. There is also MySpace, DeviantART, Live Journal, Tagged, Orkut, MeetUp, Blogger, Flickr, Bebo, Digg, Technorati, SkillPages, StumbleUpon as well as hundreds of others! Plenty of these are specific to a general interest or even an industry, so you need to be aware of who is using which sites and for what. Immediacy is the mot de jour for social media marketing and that is because companies can now interact with their customers, or potential customers, and can have a direct impact. The more people that ‘Like’ your company on Facebook, follow you on Twitter or are in your ‘circle’ on Google+ can increase your ranking through social signals. A social presence can also prompt indirect impact, for example, through links to your pages, positive reviews and shared content from your site. Reacting quickly (preferably immediately) to comments and discussions on social media sites can open up a whole host of new potential customers. How so? Well, today’s teenagers will be tomorrow’s clients and teenagers are all over social networks. It is no longer enough for a company to set up a Facebook page only to leave it dormant, you must engage! Or hire an SEO company to engage them for you, and for that you will be rewarded with better conversion rates, improved brand awareness and word of mouth referrals. The more information there is on your page to share, the more likely you are to receive new followers and therefore rankings (and hopefully sales!). Still not convinced that social media will influence your SEO? Then let us, as an SEO company, say it plainly: Google is incorporating social signals into its ranking algorithm. Companies that are actively liking, tweeting, sharing and +1ing are appearing in more searches and are enjoying higher rankings. They also have enhanced their credibility as a business by creating and maintaining a social presence with their customers. Essentially, if you want to do well in business, then get a social life.