How Can Reviews Help Drive Revenue?
When people look for your brand.. what do they find?Trustpilot company profiles appear in ~0.15% of all Google search results. Rank highly and stand out in organic search, highlighting your reputation to potential customers.
So How Does that Translate into Revenue?
- 77% of UK consumers use online reviews to help them make purchasing decisions
- 62% of UK consumers are more likely to do business with a company after reading a positive review online
- Reading a positive review leads 1 in 5 people to spend at least 10% more during checkout *Nielsen’s Global Survey of trust, Q1 2013
Get On Board With A Trustpilot PartnerBroadplace recently teamed up with Trustpilot to bring trustworthy reviews to your brand (and ours – we’re using them too, we wouldn’t recommend it without using it ourselves!). Trustpilot are a review community that builds trust between businesses and consumers. What drew us to the company is the ease of use – the system is so simple, they’re arguably the most respected in the business and, from personal experience, they’re a really nice company to deal with. When you get referred to Trustpilot through Broadplace we are able to negotiate preferred rates for you, because of our partnership.
Worried About Bad Reviews?Trustpilot is trusted because all reviews are posted – the good and the bad. BUT, they actively seek out any fraudulent or suspicious reviews and you can report these too. They hey will be investigated and potentially removed. Bad reviews happen, but better that they happen where you can be immediately notified of them. This gives you the opportunity to resolve the matter – and you can reply directly on the reviews, showing other consumers that you are proactive in responding to feedback – good and bad. Think about your own experiences as a consumer – when you’re on Tripadvisor, for instance, don’t you find it helpful to see the good and bad reviews and isn’t it reassuring when the hotel manager responds to negative feedback in a positive way?
“Every day more than 21,000 consumers sign up for a Trustpilot account, demonstrating the growing global trend that a brand is no longer what the company says it is; it’s what the customers say it is.” Peter Holten Mühlmann Founder & CEO of Trustpilot