How Can Reviews Help Drive Revenue?

Share

How Reviews Can Help Drive Revenue

When people look for your brand.. what do they find?

Trustpilot company profiles appear in ~0.15% of all Google search results. Rank highly and stand out in organic search, highlighting your reputation to potential customers.

How Can I Get Better Reviews?

So How Does that Translate into Revenue?

  • 77% of UK consumers use online reviews to help them make
    purchasing decisions
  • 62% of UK consumers are more likely to do business with a company
    after reading a positive review online
  • Reading a positive review leads 1 in 5 people to spend at least
    10% more during checkout
    *Nielsen’s Global Survey of trust, Q1 2013

Drive more traffic at a lower cost – Boost traffic from both paid and organic search with Google Seller
Ratings, Rich Snippet stars, and your TrustScore.

Create genuine social proof at key conversion points with ratings and reviews that drive on-site conversion and higher order values.

TrustBoxes attract new customers by displaying reviews on your website. They’ve been proven to increase basket size, reduce cart abandonment, and boost conversion rates up to 58%.

How Reviews Can Help Drive Revenue- (1)

Get On Board With A Trustpilot Partner

Broadplace recently teamed up with Trustpilot to bring trustworthy reviews to your brand (and ours – we’re using them too, we wouldn’t recommend it without using it ourselves!). Trustpilot are a review community that builds trust between businesses and consumers. What drew us to the company is the ease of use – the system is so simple, they’re arguably the most respected in the business and, from personal experience, they’re a really nice company to deal with.

When you get referred to Trustpilot through Broadplace we are able to negotiate preferred rates for you, because of our partnership.

 

Worried About Bad Reviews?

Trustpilot is trusted because all reviews are posted – the good and the bad. BUT, they actively seek out any fraudulent or suspicious reviews and you can report these too. They hey will be investigated and potentially removed. Bad reviews happen, but better that they happen where you can be immediately notified of them. This gives you the opportunity to resolve the matter – and you can reply directly on the reviews, showing other consumers that you are proactive in responding to feedback – good and bad.

Think about your own experiences as a consumer – when you’re on Tripadvisor, for instance, don’t you find it helpful to see the good and bad reviews and isn’t it reassuring when the hotel manager responds to negative feedback in a positive way?

How Reviews Can Help Drive Revenue- (1)

 

“Every day more than 21,000 consumers sign up for a Trustpilot account, demonstrating the growing global trend that a brand is no longer what the company says it is; it’s what the customers say it is.”
Peter Holten Mühlmann
Founder & CEO of Trustpilot

 

Why Have an Account With Trustpilot?

When you can go for a free plan, why bother paying? Well, as we pointed out in our blog on how to get ratings on adverts, you’ll need around 150 reviews to have your seller rating appear on ads. This takes time to build up. With Trustpilot’s most popular account, the “pro” accounts you can build your reputation and collect reviews. You get a number of free credits called ‘kickstart’ credits that let you invite past customers to leave a review. It could get you up and running on google seller ratings and product

Tonnes of Tech

Automated review reminders (which on average garner a further 35% more reviews for companies). The Trustbox Optimizer split-tests the display and placement of the Trustbox – displaying your current rating. You can use hootsuite to automatically share the best reviews across your social media channels.

 

Intrigued? We don’t blame you. Get in touch with your account manager or our Head of Customer Growth Sergio today. He’d be really happy to explain how Trustpilot could work for you. And don’t worry – no hard sell, it might be that you don’t need the full pro version, so he’ll give you free impartial advice.

Leave a Reply