Google Removing Right Hand Ads – True Impact on SMEs
As our customers will know (because we’ve emailed them about it!), Google recently rolled out a new format for the search engine results page – removing right hand ads from results pages. You can read more about that here. Here at Broadplace, we’ve been interested to see the impact of these changes for future advertisers, as well as our existing client base – predominantly SMEs. As a data-driven organisation, we have been tracking and analysing the opportunities and impact so far across our customers’ campaigns. We’ve used the data from hundreds of advertisers, across a wide range of verticals to draw insight and educate both our own teams and feeding this information back to our clients. We think the results will be of interest to anyone in charge of PPC campaigns for SMEs. We agreed wholeheartedly with the comments and analysis from Wordstream’s Larry Kim and Kevin Ryan of SearchEnglineLand. In fact, we too have been preaching that any change to the SERP that is designed to provide a more user-friendly and native feel to adverts will be of benefit to the end user (your potential customers). We have seen that, so far, the negative impacts across our client base have been minimal.