Mobile-Friendly Ranking Signal Strengthened By Google
Back in March Google announced that it would be putting more emphasis on the importance of having a mobile-friendly website in regards to SEO ranking. With a view to launching sometime towards the start of May. The reason behind Google doing this is really to reflect the ongoing trend of more and more people using their mobiles to browse the internet. Mobilegeddon I believe it’s called… *sigh*. We’ve talked about it before many times, including this one just recently:Basically, people using their mobile don’t want to search for something, only to find themselves directed to a non mobile-friendly landing page so Google are making websites that are not responsive less visible in search results. via GIPHY This isn’t to say a non mobile-friendly website with highly applicable content won’t be shown to someone with a relevant search query – relevancy is still the main driver.
So what does this actually mean for business owners?(If you’re a business owner and don’t own a website where have you been?) Well, straight off the bat this means if you don’t have a mobile friendly website you should probably (definitely) look into getting yourself a responsive website built (www.broadplace.com/our-work.html). More and more people are now using their mobile devices to search and browse the internet: The worrying thing is that if a user has had difficulty accessing a particular site on mobile before, it is unlikely they will return to it. According to Google stats, 61% of users said that if they didn’t find what they were looking for right away on a mobile site, they’d quickly move on to another site. 79% of people who don’t like what they find on one site will go back and search for another site. Half of people said that even if they like a business, they will use them less often if the website isn’t mobile-friendly. And here’s how you could even be damaging your company’s reputation by having a non mobile-friendly website:
- 48% of users say they feel frustrated and annoyed when they get to a site that’s not mobile-friendly
- 36% said they felt like they’ve wasted their time by visiting those sites
- 52% of users said that a bad mobile experience made them less likely to engage with a company
- 48% said that if a site didn’t work well on their smartphones, it made them feel like the company didn’t care about their business