Mobile-Friendly Ranking Signal Strengthened By Google

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Back in March Google announced that it would be putting more emphasis on the importance of having a mobile-friendly website in regards to SEO ranking. With a view to launching sometime towards the start of May.

The reason behind Google doing this is really to reflect the ongoing trend of more and more people using their mobiles to browse the internet. Mobilegeddon I believe it’s called… *sigh*. We’ve talked about it before many times, including this one just recently:

Mobile-friendly sites
How to Future Proof Your Website for Mobilegeddon 2

Basically, people using their mobile don’t want to search for something, only to find themselves directed to a non mobile-friendly landing page so Google are making websites that are not responsive less visible in search results.

via GIPHY

This isn’t to say a non mobile-friendly website with highly applicable content won’t be shown to someone with a relevant search query – relevancy is still the main driver.


 

So what does this actually mean for business owners?

(If you’re a business owner and don’t own a website where have you been?)

Well, straight off the bat this means if you don’t have a mobile friendly website you should probably (definitely) look into getting yourself a responsive website built (www.broadplace.com/our-work.html). More and more people are now using their mobile devices to search and browse the internet:

 

Mobile Friendly Websites
source

The worrying thing is that if a user has had difficulty accessing a particular site on mobile before, it is unlikely they will return to it.

Mobile friendly sites

Mobile friendly sites

According to Google stats, 61% of users said that if they didn’t find what they were looking for right away on a mobile site, they’d quickly move on to another site. 79% of people who don’t like what they find on one site will go back and search for another site. Half of people said that even if they like a business, they will use them less often if the website isn’t mobile-friendly.

And here’s how you could even be damaging your company’s reputation by having a non mobile-friendly website:

  • 48% of users say they feel frustrated and annoyed when they get to a site that’s not mobile-friendly
  • 36% said they felt like they’ve wasted their time by visiting those sites
  • 52% of users said that a bad mobile experience made them less likely to engage with a company
  • 48% said that if a site didn’t work well on their smartphones, it made them feel like the company didn’t care about their business

The Effect Of Non Mobile-Friendly Websites/Pages

For certain queries, listings for mobile-friendly sites will rank higher in mobile searches than they do on desktop searches. Glenn Gabe used Moz.com as an example… their redirect desktop ranking was #3, on smartphone it was #13:

Mobile Friendly Site
Desktop search: #3
Mobile Friendly Site
Smartphone #13 source 

If you already have a responsive website then nothing bad will happen, and you can give yourself a pat on the back. Having said that, this doesn’t mean you can just sit back and not update your website regularly. Google’s ‘bots’ are always crawling the web and as a result Google rewards businesses who update their websites with fresh, relevant content with better search engine rankings.

So, if you don’t want to fall down search engine rankings make sure you keep your website nice and up-to-date with what’s going on in your world, interesting and pertinent fresh content, updated on a regular basis. Perhaps a blog like this one?

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