Google AdWords for Video – Pay As ‘They’ Watch!

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Have you ever wished, either as an advertiser or a marketeer, that you could promote your business using the power of videos but unfortunately could not because of the sky-high costs that are usually associated with video ads?

Now, thanks to Google AdWords for Video, you no longer need to worry about it! Google has made it possible for everyone to benefit from the power of videos to showcase their products or services in the most cost-efficient way possible, regardless of whether you are promoting a line of self-assembly furniture or a web design service.

What’s it all about?

AdWords for Video was “officially” launched by Google in April 2012. Since then, this innovative platform has come a long way in helping advertisers get the most ROI from their ads. There are about 200 billion videos viewed online every single month by a worldwide audience of over a billion people, according to comScore. You can imagine the potential this carries for reaching your target audience!

Video Ads are currently one of the cheapest ways to promote your business online, since you only end up paying to Google when users view your ads (Pay Per View)! However, this also depends on which format you are using to push your Video Ads.

Google gives you various options of choosing the format in which you wish to show your ads on YouTube or Google Display Network, such as:

-> In-stream

-> In-search

-> In-slate

-> In-display

These formats give you the option to show your ads either before the start of a video chosen by the user or as a suggestion above or on the right side of YouTube search results.

What these Video Ads look like:

 

What are the benefits of video ads?

First and foremost, you will be able to advertise through video ads on YouTube and throughout the internet (via Google Display Network). You decide where and when your video ads are shown and to which audience they appear. You can start by using an existing YouTube video or make a brand-new one using one of the TrueView formats stated above.

Using AdWords for video, you can:

  1. Tell your story.This is your opportunity to let your audience know all about you and your product – how can it help them? Why should they buy it? Take this chance to wow them. In  fact, you can even get animated videos done which can give you options to make them more enticing, entertaining and at the same informative.There are a lot of free online tools/websites available which you can make use of for creating a decent video ad. You also have the option of using Google’s own Display Ad Builder in multiple video formats, some of which don’t have to be hosted on YouTube. You can choose from a set of pre-designed templates unique to AdWords.
  2. Reach the right audience. Only those who are actually interested in your business or product will opt to watch your ads. This means that you only pay for high-quality views, hence the term ‘pay-per-view’. Target your customers by topic, keywords or demographics like ‘men under 40′.
  3. Getting started couldn’t be simpler. Creating a AdWords for video campaign only takes a few minutes. All you have to do is sign up to Google AdWords, get your video ad uploaded, decide on the audience you’re going to target and you’re on your way!
  4. Gauge your success. Like every advertising tool, it is very important to understand if you’re reaching the right audience and receiving the right ROI. Monitor your AdWords account to track things like views and clicks and so on before visiting the Analytics section of your YouTube account to find out a bit more about your viewers. Do they watch your video all the way through or finish early? These are the tools you can use to gauge the effectiveness of the video ad.

Have a look at this video by Google to know more about how to set up an AdWords for video campaign:

 

Have you tried running a Video Ads campaign? How did you find the results? Please feel free to share your thoughts with us.

Keep reading this space, as there’s more to follow on how to create effective video ads and how to optimise them efficiently to get the best results. Until then, go ahead and unleash the creative monster inside you!

Written by Dave Bhargav, one of our Senior PPC specialists

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