First Few Steps Towards SEO!
Search Engine Optimisation (SEO) is a combination of “On Page” and “Off Page” efforts. It is a discipline which needs a lot of research, experimentation and analysis. A Good SEO expert decides on various hypotheses and sets up test cases and keeps fine tuning the technique. And as we know; Search Engines keep changing algorithm and one has to accept “what was true yesterday may not be true today”. Thus, I would advise businesses to choose a right SEO consulting company and choose the right SEO package as per the need. Having said so; there are a few SEO must dos which web site owners can do right away. These are the basic points which are absolutely needed before a serious SEO effort can begin. Understand Your Site Flow: Before you actually think about how Google or any other search engine is looking at your website please analyse how you’re your website visitor is navigating though your website. Does the website clearly separate out various concepts / products / services on different headings? Are there confusing / duplicate pages? Are the pages linked well? These questions really help you to have a site which is well structured from the user perspective. After all search engines want the users to have a positive experience on the site. And also it helps you as a business if you can have a better site. Set Up Tools: You should be implementing Google Webmaster as well as Google analytics tools. If not very advanced set up but at least the basic ones. These tools help you understand which keywords are getting a good traction. Who all from where all are visiting your site? There are lots of features that can help you understand the users as well as crawler’s interaction with your site. The tools will helps you submit and verify sitemap; you will be able to know HTML / Broken link issues. Google Webmaster tool will also help you understand crawl errors and many other parameters. Basic Tech SEO: There are a few absolute must dos:
- Submit XML sitemaps to search engines.
- Submit the website in a few Web Directories
- Remove all dead Links
- have an apt Title and description at least for the home page
- If your site has unwanted external links in the footer; please remove them.