Filter to Allow Content Network Ads on Top 1000 Sites
Google has been continuously improving the features and solutions on the Google Content Network. The latest release (New tool for brand advertisers on the Google Content Network (https://adwords.blogspot.com/2010/05/new-tool-for-brand-advertisers-on.html) Some of the changes that we have seen over last year are
- Frequency Capping : ( Frequency capping limits the number of times your ads appear to the same unique user on the Google Content Network. It doesn’t apply to the Search Network.)
- Above the fold filter : it helped serve the adverts where they are seen at right place.
- And of course the change which we are seeing to improve on the tools to measure the impact of the brand campaigns.