People around the world are catching up with friends, discussing their interests and becoming virtually active day by day. Social networking websites like Facebook and Twitter have played a major role in bringing about this significant technological change. This change is also attracting a lot of retailers to promote and sell their products and services online.
Facebook is immensely popular and has over 400 million users presently and the numbers are changing every day. It is an engaging and creative networking website and retailers are making the best use of it through Facebook ads. Its users are being sold a variety of things online through text and image ads.
Facebook makes use of interest specific targeting. If a Facebook user is interested in high end fashion then he/she will be shown adds of fashion brands and the user is interested in clicking on the ad and knowing more about it. This is because of the interest factor. It is quite similar to the paid search engine marketing ads.
Placing the ads does not end the job of the marketers there are other important aspects like number of clicks, time spent on the landing page, bidding, traffic, conversion rate and so on. Also the ads need to meet the guidelines, should be purpose serving and not mislead the target audience. Presenting the information to be conveyed in a creative manner works the best.
Facebook has huge set of audience with different interests and retailers have lot of scope for experimenting and adding more customers in their kitty. They should remember their ultimate goal and not be lost in just engaging their audiences with just fan pages, this is the mistake a lot of retailers are currently doing.
A lot of information is available online on how retailers can benefit and how can they get started with Facebook advertising. Here are some important points that retailers can consider before they start with Facebook advertising.
Facebook advertising is proving to be highly innovative, target audience oriented and a high reach platform for retailers. It is in their hands to make an impact on the right audience and reap the benefits.
Source : Social media advertising for retailers
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