by Dan Pillay, Head of Operations, Broadplace Advertising
Earlier this year we reported on the introduction of Google’s Expanded Text Ads. Here at Broadplace, we’re seeing that the average Clickthrough Rate (CTR) of Expanded Text Ads is 188% higher than standard text ads across our client base this September.
This is great news for all the advertisers we’ve been working with testing and iterating through ad variation. The future looks bright and we’ll keep testing and working on these ad variations over the coming months.
It’s not just CTR that’s doing well though as we’ve seen advertisers Increase Position by up to 15% the improved CTR is having a knock on effect on conversions and position – meaning more real estate and more awareness.
We’re excited by these initial results from Expanded Text Ads and are looking forward to further roll out of products like expanded dynamic search ads, responsive ads and other betas.
As a Google Premier Partner, we have extremely high best practise adoption amongst our clients fulfilled by our highly trained account management team and our ever expanding technology suite CampaignHub which uses the latest intelligence and techniques to optimise and implement features in our clients’ accounts.