Event Tracking Horizon
Making decisions relating to PPC is all about seeing things clearly. As an account manager you can optimize an account as much as you want but your decisions will only be as informed as the data you are working with.
Do those customers who clicked on a link to email me, or pressed the “ask a question” button on the site rather than the full quotation form, really have zero value to me as an advertiser?
The chances are “no”, and with a growing amount of time spent online for users spent liking, favouriting and sharing, even more actions are becoming of note to the average website owner.So What is Really Going On? With Google Analytics installed on the site, Event Tracking in analytics gives me much greater visibility into what users are doing on any of my client websites. All we need to do is generate a simple piece of code for any link, button or video that we want to track the use of, and suddenly we can visualize a wealth of data about that element within the analytics interface. There is a variety of documentation about how to build a piece of event tracking code; none of which is exhaustive. However the basic anatomy is as follows:
- Category –
- Label –
- Event –
Written by Dan Pillay