Twitter is hoping to make a comeback in popularity amongst businesses after Instagram and Facebook have taken over in recent years. There are many ways to make use of Twitter for an effective digital marketing campaign. Here are some tips for creating impactful ads that will lead to success time and time again.
Emphasising urgency is key to encouraging people to take immediate action. Perhaps you could advertise a one time or limited period offer or mention stock is in short supply. This will send users into a frenzy that they need to act soon to avoid missing out. Using phrases such as “for a limited time” and “sign up now” can be compelling call to action.
More people click on Tweets if they show discounts as a percentage rather than a currency figure. 20% off sounds better than £5 off. Use this to your advantage to gain more sales. Shoppers love a bargain and will likely tell their friends about it too.
Who doesn’t love a freebie?! Lots of businesses can build their client base by offering free gifts, such as a podcast or e-book. This is something worth considering if you have content to give away. This is also the perfect way to add them to your mailing list, so you can target any future promotions to them on a regular basis.
Hashtags can be useful, but only if implemented in the right way. Hashtag overload and unsuitable keywords can be counterproductive and put potential buyers off. If your aim is to drive people to your website or follow your Twitter account then you don’t want to have someone click on your hashtag instead of your call to action, so only include them when it is relevant to do so. Hashtags are very useful for engagement as they link all other mentions of that phrase, but may distract from your link.
Your audience needs to feel valued and engaged. Asking a question can help people feel like they are part of a conversation or community, and encourage them to take part or click through. Conversations between users may boost popularity and get your brand name out there to a wider audience. Try to engage your customers as much as possible by inviting them to ask questions. Reply to them on a personal one to one level and update your tweets with interesting and exciting news to keep them coming back over and over again.
Remember that it is important to test your campaign techniques and monitor progress on an ongoing basis. This is key to success as you will need to tweak any marketing plans to see improvements over time. Find out which copy performs best for your audience and focus on this as the main part of your campaign. Using various types of marketing as part of one bigger plan can be useful across different platforms as this offers continuity and a greater reach. Contact one of our experts for more information!