- Posted by Broadplace
- On February 1, 2011
According to the British Retail Consortium, lots of people are turning to the internet to buy things nowadays. This is good news for businesses that have an online presence. But it is important to recognise that online businesses should not just sit back and wait for people to turn up.
There still seems to be some degree of belief that this will be the case, and that online marketing does not have to be tackled in the same way offline marketing does. But in fact extremely good results can be had if the right amount of investment is made in various ways, such as by working on pay per click campaigns for example.
In truth there are many ways that online advertising can be done for free. But if there is the ability to have a budget for online promotion, this should be spent alongside those free methods. It would be easy and very tempting to keep your cash in your pocket and simply rely on all the free ways to promote your website. But in truth you can get even better results by investing in your business as well.
Pay per click campaigns are very popular because they appeal to all groups of people. You don’t need to have a huge budget to invest in them either. You can set your own budget and adjust it as needed. But it is clear from what the British Retail Consortium has to say that it will be beneficial to focus more seriously on your efforts in the online marketing arena. Businesses that don’t do this could end up being left behind when it comes to taking a chunk of the sales that are potentially available.
Many newbie marketers online panic when they think about finding the funds to promote their businesses. But in truth the PPC model is the ideal one to use in this situation. It can be run alongside free methods of getting attention, such as by using the social media websites. In addition to this any campaign can be adjusted partway through, to ensure that the campaign is successful in giving a good return on the investment.
Of course the important thing to remember is to spend whatever you can afford on marketing. There is no real figure that can be pointed at as the figure that would be ideal in any one situation, or indeed across the board. Smaller businesses will have smaller budgets and larger ones will be able to try more on a regular basis to get the best possible outcome. PPC campaigns will work in every case, provided those in charge of the campaign are smart and have a well thought out plan.
It would certainly be a good idea to take a few moments to consider whether your existing budget accurately reflects your business. Could you achieve more if you invested more? Are you under-investing in your PPC campaign when it could be bringing you better results?
Only you will know the answers.