Content writing plays a vital part in any successful digital marketing campaign. Anyone can write content for their website, but gaining interest from your readers is key to business success. Adding the wow factor to your blogs and web pages can be done via a number of strategies. Follow these tops tips to improve your content or contact our team at Broadplace for professional, personalised advice on how to move your business forward.
Write for your audience
Make sure you write for your audience and provide interesting content that they will actually want to read. Use appropriate language for your target market. Make your posts relevant, clear and concise and don’t waffle on. Inform them through your expert knowledge or advice, or inspire them to make a positive change in their lives by sharing your own experiences. Try adding some humour to make your readers laugh.
Check punctuation and grammar
Be sure to check your punctuation and grammar are on point. Proofread everything or hire someone to do this for you. Looking over posts with a fresh pair of eyes can sometimes be helpful in case you have missed any mistakes.
Incorporating interesting titles and subheadings into your content helps to break up big chunks of writing and make it easier to read. It also allows your audience to skip to certain areas if they do not have time to read the whole page. Lists or bullet points can also be useful where appropriate.
Add visual content
Add images and videos to your written content to break up large paragraphs of text and to gain better interest from your readers. People like to engage with visual content more than reading pages and pages of text. It also improves the overall aesthetics of the page.
Encourage your audience to interact with you after reading your posts. Ask them a question or let them know you would like to hear about their own personal experiences on the topic. Add a comments box below any blog posts. You could also add a competition or ask them share your blog on their social networks. Word of mouth and online promotions are key to gaining new followers or customers. Social media such as Facebook and Twitter can play a huge part in the success of any digital marketing campaign.
Link to other websites
Link to any other interesting websites within your content to improve SEO digital marketing and to provide additional information to your reader. Obviously avoid linking to any competitors. Only include links to websites that are trusted sources of information. Try to ensure that these links open up into a new tab so the reader still stays on your website. You don’t want to drive any potential customers elsewhere!