Google’s “Answer Highlighting” research covers their effort regarding collating unstructured data to provide right information to users in the search results itself. Google Squared is an early effort from Google to automatically find , identify and extract structured data from across the web. Google has used the research for a new feature called “answer Highlighting.” This cool feature helps you get to information more quickly by seeking out and bolding the likely answer to your question right in search results.
This feature is helpful to get factual information like Consider the example, [empire state height]
The quick answers is only helpful for only a certain kind of search queries. A query like “History of London” may not be useful for “Answer highlighting”. This is definitely a good experiment and will add a good amount of quick information right in the search output. The searcher get the information which they are looking on Google page instead of going to various web sites. We also think that the technology will definitely enhance the way Google is and will understand the web site content.
It will be good to see how PPC Management Companies as well as SEO Companies help their clients understand the new features which are getting introduced by Google.