Ajay Syal, MD Broadplace Reviews Client Retention At Google Conference
Broadplace was invited to the Google Premier SMB Partner Conference (EMEA) at their head office in Dublin 3rd-5th Feb 2016. The annual event is organised to bring together the Premier Partners from around Europe, Middle East and Asia regions to share best practices and learn about new developments from Google. Ajay Syal, Broadplace MD reviews his experiences as a panelist on “Applying Customer Retention Best Practices From Top Performing EMEA Premier SMB Partners To Your Business“:
According to Google’s own annual customer satisfaction survey, Broadplace was placed in the Top 5 in the EMEA region for retention and satisfaction….
Background“In addition to attending the 3 day event at Google Headquarters in Dublin, I was invited to talk on stage on the final day. The panelists were asked to share their best practices when it comes to retention and customer satisfaction. This was as a result of the annual customer satisfaction survey that Google sends out to the customers of participating Google Premier Partners.
Customer FeedbackThe feedback from the survey showed that Broadplace was in the top 5 performing Google partners through all of EMEA – an achievement we are very proud of, as retention and customer satisfaction is at the heart of our company ethos. The name of the session was: “Applying Customer Retention Best Practices From Top Performing EMEA Premier SMB Partners To Your Business“. I was able to share my thoughts and best practices on this topic. One of the key things I spoke about was that retention is a direct measure of customer satisfaction for the business. It is vital. I went on to talk about the some of the things that we do to ensure we always excel in this area. Broadplace reviews client retention on a weekly basis, continuously looking for ways to improve.
“Client retention is a direct measure of customer satisfaction”