Click-To-Message – The New Way To Talk To Customers
Google has been beta testing Click To Message ad extensions, and we’ve been a part of that. Several clients have been testing the new feature with great results. The click-to-message ad extensions are exciting because they give users a really quick and convenient new method of getting in touch with you. As Google themselves explain,
“If you’re inviting a friend to dinner or asking them about the best hotels in New York City, you’re probably doing it through mobile messaging. Nearly two thirds of smartphone owners use messaging more than five times a day to communicate with others. And people aren’t limiting their use of messaging to social communications – 65% of consumers say they’d consider using messaging to connect with a business to get information about a product or service, or to schedule an in-person appointment.”
It’s the ideal way to start a conversation with your customer when a call might not be convenient for them. You can populate the text with a pre-written message that best suits the sort of enquiry you expect. For instance, if you’re a travel advertiser and someone messages you after searching for ‘New York hotels’ they can use your pre-written message of ‘I’m interested in a reservation, please text me back with more information”. They can always edit the message themselves before sending, of course: The example also shows how clear it is to use the extension – it isn’t just a simple icon next to the ad copy.