Category: SEM

Want To Build A Pipeline For The New Year While You’re Off This Christmas?

  • Posted by Sergio B
  • On December 16, 2018
We’ve talked about the reasons you shouldn’t pause campaigns over the festive period here, but if you’re taking time off, going to be away or need to know what to do about leads that you might still be paying for, we’ve got you covered with some top tips on what to do to build a pipeline […]

Bing Ads NEWS – 3rd Headline and 2nd Description in Text Ads

  • Posted by Emily
  • On November 23, 2018
TL/DR? – you can import your longer ads from Google Ads to Bing Ads!   Bing has updated text ads to include a third headline and a second description in a move that will have Digital Account Managers everywhere rejoicing. Back in August, Google Ads did the same thing and it was widely welcomed – […]

Holiday Shoppers Are Begging for Your Help This Christmas

  • Posted by Emily
  • On November 19, 2018
‘Help me find you — wherever I am, whenever I want’ That’s what holiday shoppers are asking of retailers at this time of year. Shoppers are inundated with messaging and are looking for brands to cut through the noise and answer the questions they’re asking. Questions such as “brands like” and “stores like” give retailers […]

Paid Search Tips To Improve ROI

  • Posted by Jose Faria
  • On April 25, 2018
The goal of an eCommerce account is to improve ROI and this can be done via paid search campaigns. ROI is a vital part of any marketing campaign to push forward revenue for online businesses. Newsletter sign ups and phone calls are also useful, but it is important to never underestimate the value of ROI. […]

4 less conventional ways of driving traffic to your content

  • Posted by Jose Faria
  • On March 23, 2018
Previously, we discussed how to optimise your YouTube channel, to increase engagement and, ultimately, drive more traffic. Creating relevant, useful and exciting content is one of the key ways to drive valuable traffic to your website. But the old adage of ‘build it and they will come’ doesn’t necessarily always ring true in the competitive […]

Mobile Advertising Trends for 2018

  • Posted by Jose Faria
  • On March 5, 2018
Mobile is becoming the platform for a variety of digital marketing strategies to reach your customer. To keep up with your competitors, it is important to utilise this channel to ensure you have covered all bases and are reaching your maximum target audience. Mobile advertising comes with many benefits, one being that it can reach […]

Google Adwords: Does my bidding strategy matter?

  • Posted by Jose Faria
  • On January 24, 2018
Adwords offers several bid strategies that allow businesses to match to their online marketing goals in order to optimise their budget. Bidding plays a key role in ad rank and therefore the visibility of your ads to users, so it’s definitely an important factor to consider when setting up your Adwords. This article explains why […]

Search Advertising Importance in 2018

  • Posted by Jose Faria
  • On January 15, 2018
Search advertising is a useful tool for any business. Placings ads on search engine result pages for a small fee every time a web surfer clicks on their ads can be very powerful. These pay per click campaigns show a lot about intent of potential buyers when searching for products and services on Google and […]

Using schema markup to bolster your SEO

  • Posted by Jose Faria
  • On December 19, 2017
Adding structured data (scheme markup) to your website can increase your chances of having an enhanced SERP listing, being featured in a rich answer, or (in the case of branded searches) having a knowledge panel appear. Schema markup is also becoming increasingly important in the age of voice search, acting as a signpost that points […]

5 tools to find negative keywords (that everybody doing Google Adwords should be using)

  • Posted by Clare Moorhouse
  • On August 24, 2017
Negative keywords allow businesses who are running a Google Adwords campaign to restrict their PPC advertisements so that they reach a more relevant audience. Adding negative keywords to your campaigns will help to target your advert properly and ensure you get the clicks that are more likely to convert. We’ve identified 5 tools and resources […]