Category: PPC

HOW TO: Get Your Content Marketing Right in 2019

  • Posted by Emily
  • On December 17, 2018
As the new year approaches, now’s the time to think about how you can improve your content marketing in 2019. If you’ve been guilty of putting content marketing on the back burner, or (possibly worse) making a half-hearted attempt at it when you get around to attempting it, this is your perfect opportunity to start […]

Bing Ads NEWS – 3rd Headline and 2nd Description in Text Ads

  • Posted by Emily
  • On November 23, 2018
TL/DR? – you can import your longer ads from Google Ads to Bing Ads!   Bing has updated text ads to include a third headline and a second description in a move that will have Digital Account Managers everywhere rejoicing. Back in August, Google Ads did the same thing and it was widely welcomed – […]

Holiday Shoppers Are Begging for Your Help This Christmas

  • Posted by Emily
  • On November 19, 2018
‘Help me find you — wherever I am, whenever I want’ That’s what holiday shoppers are asking of retailers at this time of year. Shoppers are inundated with messaging and are looking for brands to cut through the noise and answer the questions they’re asking. Questions such as “brands like” and “stores like” give retailers […]

What You Need To Know – New Google Seller Ratings By Country

  • Posted by Emily
  • On November 16, 2018
You may be aware that back in September, Google announced to advertisers that from October, they would start counting and displaying seller ratings by country. There’s been a bit of a delay, but it’s now happening. What does that mean for you? Well, Seller Ratings are a means of building trust with consumers – they […]

5 Digital Marketing Essentials for StartUps

  • Posted by admin
  • On September 25, 2018
We’ve had experience in helping start-ups achieve growth at a sustainable rate. We want to look at what makes a successful digital marketing strategy for start-ups. Don’t underestimate the power of digital marketing. It’s one of your greatest tools in building your business from scratch and a direct route to market that will yield results […]

VIDEO: Google, Mercedes Benz Retail Group & Broadplace

  • Posted by Emily
  • On August 28, 2018
   We are extremely proud of our work with client Mercedes Benz Retail Group. And Google were pleased enough to document our working relationship with MBRG in a video. Featuring Broadplace’s very own Ella Cicero, who heads up the MBRG account for us, Broadplace Managing Director Ajay Syal and MBRG Marketing Manager Liz Luesley. […]

Google’s Ad Suggestions And How You Will Benefit

  • Posted by Emily
  • On July 2, 2018
Google have rolled out a new ‘recommendations’ feature called Google Ad Suggestions. We asked Broadplace’s Ella Cicero to break down what they are, how they work and how they could help your business… “Research has shown that ad groups with 3 or more high-quality ads can get up to 5% to 15% more clicks or […]

Paid Search Tips To Improve ROI

  • Posted by Jose Faria
  • On April 25, 2018
The goal of an eCommerce account is to improve ROI and this can be done via paid search campaigns. ROI is a vital part of any marketing campaign to push forward revenue for online businesses. Newsletter sign ups and phone calls are also useful, but it is important to never underestimate the value of ROI. […]

Mobile Advertising Trends for 2018

  • Posted by Jose Faria
  • On March 5, 2018
Mobile is becoming the platform for a variety of digital marketing strategies to reach your customer. To keep up with your competitors, it is important to utilise this channel to ensure you have covered all bases and are reaching your maximum target audience. Mobile advertising comes with many benefits, one being that it can reach […]

Google Adwords: Does my bidding strategy matter?

  • Posted by Jose Faria
  • On January 24, 2018
Adwords offers several bid strategies that allow businesses to match to their online marketing goals in order to optimise their budget. Bidding plays a key role in ad rank and therefore the visibility of your ads to users, so it’s definitely an important factor to consider when setting up your Adwords. This article explains why […]