Category Mobile Advertising

  • Holiday Shoppers Are Begging for Your Help This Christmas

    Posted by Emily On November 19, 2018

    ‘Help me find you — wherever I am, whenever I want’ That's what holiday shoppers are asking of retailers at this time of year. Shoppers are inundated with messaging and are looking for brands to cut through the noise and answer the questions they're asking. Questions such as "brands like"…[…]

  • VIDEO: Google, Mercedes Benz Retail Group & Broadplace

    Posted by Emily On August 28, 2018

       We are extremely proud of our work with client Mercedes Benz Retail Group. And Google were pleased enough to document our working relationship with MBRG in a video. Featuring Broadplace's very own Ella Cicero, who heads up the MBRG account for us, Broadplace Managing Director Ajay Syal and…[…]

  • Mobile Advertising Trends for 2018

    Posted by Jose Faria On March 5, 2018

    Mobile is becoming the platform for a variety of digital marketing strategies to reach your customer. To keep up with your competitors, it is important to utilise this channel to ensure you have covered all bases and are reaching your maximum target audience. Mobile advertising comes with many benefits, one…[…]

  • Digital Marketing Success With The New Facebook Algorithm

    Posted by Jose Faria On February 20, 2018

    Facebook and Instagram have recently tweaked their algorithm in order to provide a better experience for users. This also means a few new changes for online marketers to get to grips with. To get the most out of your digital marketing campaign, brush up on how the algorithm updates affect…[…]

  • What You Need To Know About Mobile-First

    Posted by shirley On June 22, 2017

    Google advise to switch your m-dot domain to responsive before the mobile-first index rollout. Plus, they say there might not be just one launch day, and could roll out piecemeal as sites are ready for the change. Doesn't mean anything to you? OK, here's what all this means. Back in…[…]

  • Call Extensions Changes

    Posted by admin On January 23, 2017

    If you are using location and call extensions, then from Thursday 19th January, you might have noticed that AdWords has begunto show local searchers the local phone number of a location's address as it’s listed in your Google My Business (GMB) account, regardless of how your call extensions are set up.…[…]

  • How To Get Through Blue Monday in Digital Marketing

    Posted by Emily On January 16, 2017

    Quite simply, it's the most depressing day of the year. But let's not dwell on Blue Monday too much and look forward to all the exciting developments that we have to expect in 2017. Let's indulge in some inspirational (but not at all vomit-inducing, promise) quotes from experts in digital…[…]

  • How To Make The Most of Extended Text Ads

    Posted by dantheman On November 28, 2016

    Extended Text ads provide an increase of 50% more ad space, as well as a bunch of other exciting features, as we mentioned when they were first released (read more here). Google will be swapping to this format on 31st January 2017, so you don't have too much time to make…[…]

  • “How-To” E-Books For Key Industries This Christmas

    Posted by Emily On November 17, 2016

    Christmas is approaching fast, but it's not too late to make the most of the opportunities this time of year. It's just a case of identifying them and acting fast. That's why Broadplace has put together a Free Ebook Christmas Marketing for you. Whether you're a retailer in Toys & Games,…[…]

  • Pokemon Go For Business – Is It Worth It?

    Posted by Emily On September 13, 2016

    Once a playground favourite, Pokemon has enjoyed a massive revival this year, with the augmented game app Pokemon Go. Despite only being released in early July, you will have had a hard time escaping its existence. This phenomenon could actually present some benefits to your business. The whole game is geography…[…]

  • Challenges & Opportunities for the Legal Sector 2016

    Posted by Sergio B On July 26, 2016

    Despite more than 30% of companies increasing marketing staff and marketing budgets since 2014, digital budgets remain a small proportion of marketing spend for many law firms. Using a report from Econsultancy and The Lawyer, as well as our own experience with our clients in the law sector, we have…[…]

  • Paul Completes SquaredOnline Qualification

    Posted by Emily On July 12, 2016

    This month, Senior Account Manager, Paul Harraby has completed his SquaredOnline training - the award-winning global digital marketing leadership qualification developed with Google. We wanted to share this with you because we are all celebrating but also because of the direct benefits it brings the rest of the team and for…[…]

  • Mobile-Friendly Ranking Signal Strengthened By Google

    Posted by Freddie R On May 19, 2016

    Back in March Google announced that it would be putting more emphasis on the importance of having a mobile-friendly website in regards to SEO ranking. With a view to launching sometime towards the start of May. The reason behind Google doing this is really to reflect the ongoing trend of…[…]

  • New Data Shows State of AdSpend [Infographic]

    Posted by Emily On April 21, 2016

    The data for UK Digital AdSpend for 2015 has been released by the Internet Advertising Bureau (of which Broadplace is the only Google Premier Partner to be a member). We were interested to see the rise in internet-enabled devices in the average family home. We've combined the IAB findings with…[…]

  • Future Proof Website Mobilegeddon 2

    Posted by Emily On April 12, 2016

    If you didn’t have a mobile-friendly site at the end of April last year, you may want to ensure you have one in the next month or so. That’s because Google will soon be rolling out another algorithm update that has been dubbed “Mobilegeddon 2”, by a handful of people.…[…]

  • What to do about AMP

    Posted by Freddie R On April 12, 2016

    [vc_row][vc_column width="1/1"][vc_column_text] “What Do I Need To Know About AMP?” Google recently rolled out its newest service – a joint project with Twitter, Accelerated Mobile Pages. As more and more people are using their mobile as their preferred option when browsing the web, Google decided a service was needed that allows…[…]

  • Google Removing Right Hand Ads – True Impact on SMEs

    Posted by dantheman On April 12, 2016

    As our customers will know (because we've emailed them about it!), Google recently rolled out a new format for the search engine results page - removing right hand ads from results pages. You can read more about that here. Here at Broadplace, we've been interested to see the impact of these…[…]

  • Why We’re Excited About Android Pay

    Posted by Freddie R On January 5, 2016

    What is Android Pay? Much the same as Apple Pay, Android Pay gives users the ability to pay for things in stores and online with their phone. In stores people simply swipe their phones over a card reader, just like the contactless cards we have now, and online there is a “buy…[…]

  • How To Achieve Great Hotel Advertising Online

    Posted by Paul H On October 5, 2015

    George Bernard Shaw once wrote that the great advantage of a hotel is that it is a refuge from home life. Yes, the prospect of escapism and the reality of affordable travel in 21st century means that millions of searches are now made for hotels every day. This means that…[…]

  • How To Create A Mobile App Engagement Campaign

    Posted by admin On July 21, 2015

    by Greg Prouse, Account Manager, Broadplace "Mobile app engagement" campaigns are a great choice for advertisers focused on connecting with people who already have their app. These ads can: Encourage users to try your app again Remind someone to open your app and take a specific action Help people to…[…]

  • Should You Build A Mobile Site?

    Posted by shirley On June 16, 2015

    Mobile Site Optimisation - Part I Keeping on par with the next gen digital marketing trend, developing a mobile website and optimising it for mobile use has become, quite simply, essential. By doing so, your online business will be optimised for catering to business through mobiles, a trend which is…[…]

  • A Mobile User Journey

    Posted by dom On April 24, 2014

      Written by Dominic Hart[…]

  • The Mobile Traffic Takeover

    Posted by admin On October 10, 2013

      It was just a matter of time, wasn’t it? The inexorable advance of mobile device traffic from paid sources has culminated, in at least one instance, in desktop, laptop & tablet traffic being overtaken in terms of click volume – it’s a big deal. The shift in behaviour has…[…]

  • Mobile Websites Now Even Easier to Create Thanks to Google

    Posted by admin On July 25, 2011

    More and more people are now accessing the internet via their mobile phone. While it is possible to view a standard website on an internet enabled phone, it can be difficult to read it. This is why it is becoming more and more important to make sure your own website…[…]

  • Google Acquires AdMob

    Posted by prasad On May 28, 2010

    Mobile Advertising is moving fast and it could be just waiting for a tipping point and avalanche may just start. Google seems to be making sure that it rides on the wave too. Google today officially announce acquisition of AdMob (www.admob.com). The blog post " We’ve officially acquired AdMob! " …[…]

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