Category: Google

Link Building Challenges 2019 and How To Overcome Them

  • Posted by Emily
  • On February 4, 2019
  Link building is an integral, though much misunderstood, part of SEO. High-quality incoming links show your site to be a valuable resource.. But, do it wrong and you could find your site penalised. Link building has changed dramatically over the past few years. Old-school tactics such as directory submissions, blog and forum comments, and other tactics that […]

HOW TO: Get Your Content Marketing Right in 2019

  • Posted by Emily
  • On December 17, 2018
As the new year approaches, now’s the time to think about how you can improve your content marketing in 2019. If you’ve been guilty of putting content marketing on the back burner, or (possibly worse) making a half-hearted attempt at it when you get around to attempting it, this is your perfect opportunity to start […]

How Small Businesses Can Stand Out This Christmas

  • Posted by Emily
  • On November 26, 2018
Online reviews are one of the best ways of getting to new customers, and the holiday season is no different. For small businesses to contend with the big boys at this time of year, there are still a few ways to do this without breaking the bank. One of these is Google’s newly launched social […]

Holiday Shoppers Are Begging for Your Help This Christmas

  • Posted by Emily
  • On November 19, 2018
‘Help me find you — wherever I am, whenever I want’ That’s what holiday shoppers are asking of retailers at this time of year. Shoppers are inundated with messaging and are looking for brands to cut through the noise and answer the questions they’re asking. Questions such as “brands like” and “stores like” give retailers […]

Preparing for the Q4 Shopping Spree

  • Posted by Emily S
  • On September 26, 2018
Google Shopping Best Practices, Tips and Tricks Q4 is fast approaching, so it’s time to review those best practices for Google Shopping! This strong list of best practices will help you kick start optimising your shopping campaigns to achieve the best performance, when it really matters!   1. Separate best sellers or high value products in different […]

Voice Search: Preparing For A Revolution In Search

  • Posted by Oliver Seymour
  • On September 21, 2018
Communicating with our technology has come a long way in a relatively short period of time and each next step is coming faster and faster. The rise of Smart Phone as the dominant technological revolution of the 21st century has lead to the possibility of communicating with each other and our technology like we have […]

How To Increase Clickthrough Rate

  • Posted by Emily
  • On August 1, 2018
Click Through Rate (CTR) is a vital metric for any Google AdWords campaign – not only will it improve your adverts’ performance and lower advertising costs, it will also bring more visitors to your website ready for you to convert into paying customers.

The Importance of Security on Your Website

  • Posted by Emily
  • On August 1, 2018
This post is not about GDPR, we promise. But it is about web safety. Something you and your clients have a vested interest in – as business owners and consumers. Internet users are more concerned than ever about web encryption, with so much personal information and transactions happening. So it shouldn’t be a surprise that […]

Optimising videos on YouTube

  • Posted by Jose Faria
  • On March 22, 2018
Video remains a powerful storytelling medium and is a great way to engage your audience. Many people find watching a creative video much more interesting than reading an article. And if you can be creative and attentive to your audience’s interest, YouTube can become a vital tool for promoting your video and getting it in […]

Mobile Advertising Trends for 2018

  • Posted by Jose Faria
  • On March 5, 2018
Mobile is becoming the platform for a variety of digital marketing strategies to reach your customer. To keep up with your competitors, it is important to utilise this channel to ensure you have covered all bases and are reaching your maximum target audience. Mobile advertising comes with many benefits, one being that it can reach […]