Category: Google Analytics

Exclusive Features in the new Google Ads Experience

  • Posted by Henry P
  • On October 5, 2018
From the 11th October, you will be unable to access the old AdWords interface. The new Google Ads has a number of exclusive new features that weren’t available in the previous AdWords. I have compiled a list of the most useful ones to review to help you ensure that your customers’ accounts are using the […]

Paid Search Tips To Improve ROI

  • Posted by Jose Faria
  • On April 25, 2018
The goal of an eCommerce account is to improve ROI and this can be done via paid search campaigns. ROI is a vital part of any marketing campaign to push forward revenue for online businesses. Newsletter sign ups and phone calls are also useful, but it is important to never underestimate the value of ROI. […]

Google Analytics Tips For Your Business

  • Posted by Jose Faria
  • On April 3, 2018
Google Analytics is a powerful took for any online business. By tracking and reporting web traffic you can create and tailor campaigns for marketing success. Here are some tips to boost your campaign. 1. Audience Data Utilise audience data for creating custom visitor segments, including demographics such as gender, age and location. Make use of […]

Gmail advertising techniques to increase campaign success

  • Posted by danielle
  • On October 6, 2017
Gmail advertising techniques to increase campaign success Gmail advertising is a very useful tool for promoting your business online. The benefits of these ads are that they appear as a regular email service and are not intrusive to users. In 2015, Google integrated the ads with the Google AdWords toolbox, making them available to all […]

Challenges & Opportunities for the Legal Sector 2016

  • Posted by Sergio B
  • On July 26, 2016
Despite more than 30% of companies increasing marketing staff and marketing budgets since 2014, digital budgets remain a small proportion of marketing spend for many law firms. Using a report from Econsultancy and The Lawyer, as well as our own experience with our clients in the law sector, we have been looking at what opportunities […]

How To Set Up Smart Goals

  • Posted by akash
  • On January 25, 2016
Who should use smart goals in Google AdWords? How do you set it up? Would we recommend it? Here's everything you need to know about Google's latest offering for SME advertisers.

3 Competitor Analysis Tips To Get Ahead For Christmas

  • Posted by dantheman
  • On October 12, 2015
Dan Pillay, Broadplace Advertising's Search and Innovation Manager, looks at the best competitor analysis tips and tools to get ahead of your rivals before the Christmas rush.

Halve The Bot Traffic From Your GA Referral Data!

  • Posted by shirley
  • On October 7, 2015
Firstly, before taking you through the technical bit, I want to let you know that this is the most basic method that Google themselves have introduced through their Analytics interface. You could get rid of bot traffic using many other methods like filters, segments, custom dimensions and blocking of IP addresses. You could implement all […]

All Account Managers Google Tag Manager Certified

  • Posted by Broadplace
  • On July 24, 2015
We are delighted to announce that our Account Managers are now all Google Tag Manager certified. They have all successfully completed the Google Analytics Academy course in the fundamentals of Google Tag Manager. This accreditation is in addition to many other qualifications that our Account Managers have attained, including qualifications in: Search Shopping Display Media […]