Category: Google AdWords

Digital Marketing Tips for Christmas 2018

  • Posted by admin
  • On December 6, 2018
Christmas is a time when businesses ramp up their marketing strategies to entice new customers and more sales during the festive season. Competition is fierce among competitors, so brands need to stay ahead of the game in their campaigns in order to take the biggest share of the market. In the lead up to the […]

Bing Ads NEWS – 3rd Headline and 2nd Description in Text Ads

  • Posted by Emily
  • On November 23, 2018
TL/DR? – you can import your longer ads from Google Ads to Bing Ads!   Bing has updated text ads to include a third headline and a second description in a move that will have Digital Account Managers everywhere rejoicing. Back in August, Google Ads did the same thing and it was widely welcomed – […]

What You Need To Know – New Google Seller Ratings By Country

  • Posted by Emily
  • On November 16, 2018
You may be aware that back in September, Google announced to advertisers that from October, they would start counting and displaying seller ratings by country. There’s been a bit of a delay, but it’s now happening. What does that mean for you? Well, Seller Ratings are a means of building trust with consumers – they […]

Exclusive Features in the new Google Ads Experience

  • Posted by Henry P
  • On October 5, 2018
From the 11th October, you will be unable to access the old AdWords interface. The new Google Ads has a number of exclusive new features that weren’t available in the previous AdWords. I have compiled a list of the most useful ones to review to help you ensure that your customers’ accounts are using the […]

AUTO: Interview with Broadplace’s Ajay Syal in AMOnline

  • Posted by Emily
  • On September 27, 2018
AMOnline has been the UK’s leading source of news, insight and analysis for the automotive industry for over 25 years. The publication ran a piece on Ajay Syal and Broadplace’s position in the auto digital marketing sphere. We wanted to bring you the highlights. What Makes Broadplace Different? “Our industry does have a lot of […]

Preparing for the Q4 Shopping Spree

  • Posted by Emily S
  • On September 26, 2018
Google Shopping Best Practices, Tips and Tricks Q4 is fast approaching, so it’s time to review those best practices for Google Shopping! This strong list of best practices will help you kick start optimising your shopping campaigns to achieve the best performance, when it really matters!   1. Separate best sellers or high value products in different […]

5 Digital Marketing Essentials for StartUps

  • Posted by admin
  • On September 25, 2018
We’ve had experience in helping start-ups achieve growth at a sustainable rate. We want to look at what makes a successful digital marketing strategy for start-ups. Don’t underestimate the power of digital marketing. It’s one of your greatest tools in building your business from scratch and a direct route to market that will yield results […]

VIDEO: Google, Mercedes Benz Retail Group & Broadplace

  • Posted by Emily
  • On August 28, 2018
   We are extremely proud of our work with client Mercedes Benz Retail Group. And Google were pleased enough to document our working relationship with MBRG in a video. Featuring Broadplace’s very own Ella Cicero, who heads up the MBRG account for us, Broadplace Managing Director Ajay Syal and MBRG Marketing Manager Liz Luesley. […]

Frequently Answered Questions About CSS and Google’s Answers

  • Posted by Emily
  • On August 28, 2018
As you may be aware, we recently announced that we had become a Google CSS Partner – now able to bring you discounts galore on your shopping ads. But we also know that you probably have lots of questions about this. We hope to answer some of these here. These have been slightly adapted from […]

Broadplace Now A Google CSS Partner

  • Posted by ajay
  • On August 20, 2018
Broadplace has been confirmed as a Google Comparison Shopping Service (CSS) Partner with a shiny new badge. But what does that mean for you? A Bit of Background You’ll be aware of the power of Google Shopping, and you might know about some EU regulations that have deemed that Google has to change the way […]