Category: Content

Link Building Challenges 2019 and How To Overcome Them

  • Posted by Emily
  • On February 4, 2019
  Link building is an integral, though much misunderstood, part of SEO. High-quality incoming links show your site to be a valuable resource.. But, do it wrong and you could find your site penalised. Link building has changed dramatically over the past few years. Old-school tactics such as directory submissions, blog and forum comments, and other tactics that […]

HOW TO: Get Your Content Marketing Right in 2019

  • Posted by Emily
  • On December 17, 2018
As the new year approaches, now’s the time to think about how you can improve your content marketing in 2019. If you’ve been guilty of putting content marketing on the back burner, or (possibly worse) making a half-hearted attempt at it when you get around to attempting it, this is your perfect opportunity to start […]

5 Ways to Make Your Content Go Viral

  • Posted by Emily
  • On August 5, 2018
If you’re a digital creator, we know you dream of being able to make your content go viral. You’re working hard to create valuable, useful content, but is it enough to just upload it and hope for the best? Or are there some things you can do to improve the likelihood of your content getting […]

Effective Tips for Writing Twitter Ad Copy

  • Posted by Jose Faria
  • On March 28, 2018
Twitter is hoping to make a comeback in popularity amongst businesses after Instagram and Facebook have taken over in recent years. There are many ways to make use of Twitter for an effective digital marketing campaign. Here are some tips for creating impactful ads that will lead to success time and time again. Highlight urgency […]

4 less conventional ways of driving traffic to your content

  • Posted by Jose Faria
  • On March 23, 2018
Previously, we discussed how to optimise your YouTube channel, to increase engagement and, ultimately, drive more traffic. Creating relevant, useful and exciting content is one of the key ways to drive valuable traffic to your website. But the old adage of ‘build it and they will come’ doesn’t necessarily always ring true in the competitive […]

Optimising videos on YouTube

  • Posted by Jose Faria
  • On March 22, 2018
Video remains a powerful storytelling medium and is a great way to engage your audience. Many people find watching a creative video much more interesting than reading an article. And if you can be creative and attentive to your audience’s interest, YouTube can become a vital tool for promoting your video and getting it in […]

5 advanced SEO tactics that will help boost your search engine rankings

  • Posted by Jose Faria
  • On January 23, 2018
When it comes to SEO, change is the only constant. New algorithms keep businesses on their toes and greater competition means that now is the time to take your SEO to the next level.  Here are 5 advanced SEO tactics that will help boost your search engine rankings.   Optimise your images Approximately a third […]

Digital Marketing Campaigns Require Web Content With Wow Factor

  • Posted by danielle
  • On September 7, 2017
Content writing plays a vital part in any successful digital marketing campaign. Anyone can write content for their website, but gaining interest from your readers is key to business success. Adding the wow factor to your blogs and web pages can be done via a number of strategies. Follow these tops tips to improve your […]

The REAL reasons your Landing Page Forms aren’t working for you – and how to fix them!

  • Posted by Clare Moorhouse
  • On August 29, 2017
A landing page contact form is possibly one of the most important aspects on the page that will help you convert leads, yet so many businesses fail at optimising them correctly. If you are driving plenty of traffic to your landing page, but you are not seeing enough conversions you might want to understand the […]

Effective Video Advertising Tips For Your Digital Marketing Campaign

  • Posted by danielle
  • On August 24, 2017
The Video Advertising Trend Video advertising is constantly growing in popularity. It has become an integral part of digital marketing campaigns for many businesses. This is due to it being an effective advertising strategy to increase interest and engagement from consumers on the web. It is a strong technique for targeting both desktop and mobile […]