Category: Bing

Bing Ads NEWS – 3rd Headline and 2nd Description in Text Ads

  • Posted by Emily
  • On November 23, 2018
TL/DR? – you can import your longer ads from Google Ads to Bing Ads!   Bing has updated text ads to include a third headline and a second description in a move that will have Digital Account Managers everywhere rejoicing. Back in August, Google Ads did the same thing and it was widely welcomed – […]

How To Increase Impressions on Bing Ads

  • Posted by Michal W
  • On October 27, 2018
That’s probably the most common question every Digital Account Manager asks at least once in their career. How many times have you suffered from insufficient traffic from your Bing campaigns? Why are generic keywords not triggering any impressions, or very few at the most? I’ll bet the frustration and disappointment connected to this makes you think […]

Mobile Advertising Trends for 2018

  • Posted by Jose Faria
  • On March 5, 2018
Mobile is becoming the platform for a variety of digital marketing strategies to reach your customer. To keep up with your competitors, it is important to utilise this channel to ensure you have covered all bases and are reaching your maximum target audience. Mobile advertising comes with many benefits, one being that it can reach […]

Bing Expanded Text Ads Rolling Out

  • Posted by Michal W
  • On September 1, 2016
Somewhat predictably, Bing Expanded Text Ads (ETAs) have been launched in Beta – following on from the recent launch of Google AdWords’ Expanded Text Ads. The Bing ETA pilot opened towards the end of August, with their intention to do so being announced back in June. As we detailed in a previous blog, Bing Ads […]

Google Vs. Bing Ads – Which Should You Use?

  • Posted by akash
  • On June 8, 2016
In this article: Google vs Bing stats and facts, real-life case study and handy infographic for business owners/advertisers. Whilst we are a Google Premier Partner, we believe in being impartial and delivering bespoke services to our clients. That involves looking at a number of different avenues for getting their products/services in front of customers when […]

New Data Shows State of AdSpend [Infographic]

  • Posted by Emily
  • On April 21, 2016
The data for UK Digital AdSpend for 2015 has been released by the Internet Advertising Bureau (of which Broadplace is the only Google Premier Partner to be a member). We were interested to see the rise in internet-enabled devices in the average family home. We’ve combined the IAB findings with our own experience through our […]

Bing’s Redesign Of Their Search Engine

  • Posted by admin
  • On July 11, 2012
Learn about Bing’s redesign of their search engine that aims to provide you with more relevant search results. The new design will feature three vertical columns, one displaying organic search results, the middle displaying additional information such as phone numbers and photos, and the final column showing social information from social networking sites.

The Importance of Fresh Content in SEO

  • Posted by admin
  • On January 6, 2012
In a world that is dominated by social media and most importantly the world’s most iconic search engine, Google it is important that freshness of content is constantly updated. There are a number of methods in which you can implement these tactics into your company via blogs, newsletters and much more.