Google held a Leadership Summit at their Dublin offices on July 9th and invited Broadplace Advertising as one of the agency panelists. The agency summit was designed to provide valuable insight for key Google stakeholders into the SMB agency market. A select panel of 5 agencies across the Northern and Central European territory were invited to attend and speak as thought leaders from within this arena. The attendees from Google were a mixture of VP’s and Directors across various Google functions such as Marketing, Sales & Product Development and they included representatives from Europe as well as Mountain View, California. Our Sales & Marketing Director, Ajay Syal, was invited to represent Broadplace as one of only 2 UK agencies in the panel.
The morning started with a panel discussion where Broadplace was asked to review and discuss a statement regarding the growth of the SMB market through optimal search performance. This was followed by a Q&A session with the panel. The Broadplace review of the SMB market trends and its growth provided vital and useful insights during the discussion.
Lunch was hosted in the new Google building called The Foundry. The Curator of The Foundry gave the panel a guided tour of this purpose built event hosting building. In true Google style The Foundry was inspiring and full of cutting edge technology including 5 huge 60 inch monitors that interact with attendees as they enter the building. The Foundry boasts a 400 seat auditorium and even a Google shop stocking all sorts of trendy clothing and goodies emblazoned with Google logos and colours. The panel was invited to shop in store with complimentary gift cards! Ajay decided to pick himself a nice new sweatshirt and a Google babygrow for his newborn nephew- but nothing for the office- We’re sending him back next week!
Broadplace Review and discuss at the agency Summit with Google
The afternoon continued with the same theme but in smaller breakout sessions enabling Broadplace, the panel and Google to review the topic in finer detail. Broadplace and the other agencies were also invited to review and feedback on service levels provided by the Google team. The day concluded with a Meet and Greet with Google Directors/VPs.
The Foundry @ Google Dublin
Google gave very positive feedback on the day and Ajay commented, ‘the day was a great opportunity for key agencies like Broadplace to provide valuable feedback and suggestions directly to the top of Google! It was also great to share knowledge and benchmark with other thought leaders and agencies within the industry and we hope that we can be an integral and regular part of this process in the future.’
Written by Ajay Syal, Thought Leader