- Posted by Clare Moorhouse
- On August 8, 2017
In today’s fast-paced and highly competitive business world, there’s increasing pressure to come up with original ideas for your blog. But an idea doesn’t have to be unique to be great. In fact, there are so many examples of great content out there that you can draw upon without having to spend hours thinking of the subject of your next blog post.
Content is king when it comes to getting on the first page of Google for your target keywords, and having a regularly updated blog can go a long way to achieving this. It can also help attract influencers and inspire trust and loyalty.
We’ve collected 10 ways that you can draw upon for inspiration for your blog content. Check them out, bookmark them, and start planning your next month’s posts.
1. Questions found in forums
Industry forums are constantly buzzing with chatter, thoughts, ideas, and, of course, questions from a targeted audience that you want to reach. These can be repurposed into great content. Take a look at popular forums such as Quora where you can follow topics within your industry.
2. FAQ by your customers
What questions are being asked by your customers? What problems are they having? What’s working for them? All these can provide an unlimited number of posts that your audience will genuinely find useful.
3. Industry trends and news
There are lots of ways to find out what’s trending in your industry around the web. Activate a Google Alert using keyword phrases that are relevant to your business. Twitter Search feature lets you search for specific topics that may be trending on Twitter.
4. Researched data
In today’s digitally connect world data is everywhere. You don’t necessarily have to go to the trouble of creating the data yourself, instead, quote existing data to help support a viewpoint, or use it as a headline for your next blog.
5. LinkedIn discussions
There are thousands of industry groups on LinkedIn where industry professionals discuss news, events and more. These group discussions can help you spot industry trends, see frequently asked questions and help you identify the sentiment towards products or services within your industry.
6. Content Tools
There are also tools available on the web which enable you to uncover the most shared content on your competitor’s or industry authority sites. You can use Buzzsumo to run content analysis reports on individual domains which provide data on average social shares per post, social shares by network, and social shares by content type. HubSpot provides a blog title generator on your selected topics to help you find an engaging heading for your blog.
Visually is a visual content site where you can upload and browse infographics. Search by your topic to uncover some great visual content that you can share with your audience or use as inspiration for your blog.
8. Subscribe to email lists
Depending on your industry, there are bound to be websites that send weekly or monthly newsletters that can help you with ideas to grow your blog. And if you don’t want to be bombarded by too many spammy emails, you can set up a separate email account that you log into once a month, or whenever you run out of blog ideas.
9. Industry Events
Everyone needs inspiration from time to time and attending workshops, conferences and niche events within your industry is a great way to refuel the creative tank and get buzzing with some fresh ideas.
10. Your staff
Last but not least, talk to your employees. Interview your longest standing employee, the guy in the warehouse, the sales people; each of whom will have their own story to tell and will help uncover all sorts of ideas.
I’m sure that after tapping into these resources, your head will be swimming with great blog ideas. If you need further help with developing your Content Strategy to help you rank higher in search engines, contact Broadplace.