Analytics Dashboards – The Widgets of Success!
As a PPC account manager it is important to monitor and track the success of your AdWords campaigns, and I find one of the most efficient and effective ways of doing this is through using a customised analytics dashboard. The first thing you need is an analytics account – if you don’t already have one, why not?! Google Analytics is one of the most powerful tools at your disposal when it comes to online marketing and it’s free! The analytics dashboard is a place where you can set out up to 12 different widgets to include various different metrics. For example: 1) AdWords Spend 2) AdWord Cost per Conversion 3) AdWords Conversion Value 4) Top revenue Generating Keywords 5) Top revenue Generating AdGroups In this blog I will talk you through setting up your first dashboard and some key metrics you should be including…I hope you’re as excited as I am! 🙂 First of all, open up your analytics account and select “Dashboards” in the top left corner. Select “New dashboard”, then “Blank canvas”.