AdWords Keyword Not Provided
The notoriety and borderline hysteria of the term “not provided” has reached new levels over the last 30 days. Last week Google announced that they would be removing query data from clicks coming from SSL searches on Google. This has been the focus of great attention, suspicion and panic with the word of digital marketing. Why The Change? Google has made a big deal about secure search over the last year or so, bringing it to most people’s attention when it stopped making organic secure search keyword data available to advertisers back in October 2013. If you’re a cynical sort, you might also buy into the reports that Google have done this to prevent any competing ad networks to access search query data.