A Simple Guide to Pay Per Click (PPC) Advertising (Part 3)
For the final part of this simple guide to pay per click, we will dive into everything you need to know when creating your account.
Account CreationThe creation of your account is quite crucial, make sure it’s well planned out, but at the same time remember not to spend too much time stressing over each and every detail. With AdWords, things can be changed quite easily and constant optimisation should be done to improve the account and make sure you stay ahead of competitors. An account that is well created is going to make things easier, but it doesn’t mean a poorly created account isn’t going to perform, it just means that more changes will need to be made in order to When it comes to creating accounts there are several main components that should be considered with more care.
KeywordWhen it comes to keyword creation, you need to ask yourself a few questions.
- What are my customers searching for?
- Is this keyword relevant to what I provide?
- Is there intent to convert with this keyword?
- Is there going to be enough traffic for this keyword?