- Posted by Emily
- On August 5, 2018
If you’re a digital creator, we know you dream of being able to make your content go viral. You’re working hard to create valuable, useful content, but is it enough to just upload it and hope for the best? Or are there some things you can do to improve the likelihood of your content getting shared thousands of times?
Here at Broadplace, we’re constantly looking at innovative ways of promoting content and we’ve some incredible results for our clients. This article shares some of our top tips we’ve learnt along the way:
Write a great headline
One of the key ways to drive traffic to your content is to create a compelling headline. Facebook is cracking down on “clickbait” headlines, so use wording that persuades people to take action without sounding like spam. Check out our list of the top compelling words for creating copy for some inspiration.
Draft 10-15 headlines for each piece of content and put it out to a team vote for a great way to get feedback before you publish.
Keep your headlines snappy by using linguistic devices like alliteration and assonance. Choose shorter words, and make bold statements. Try to include a number, and use its numeric form. If you’re publishing a list, then 10 items is the magic number to aim for.
Make it visually compelling
If people click through an interesting headline and are met with a wall of text, they will bounce straight back off the page. Make sure you use plenty of white space for articles.
Having at least one image in your content will more than double the likelihood of it being shared on Facebook according to BuzzSumo.
Creating infographics is another way to improve your chances of your content going viral – it’s the most shared form of content, closely followed by lists and quizzes.
One way to get traction on content quickly and easily is to keep a close eye on the news, and write thought-and opinion-pieces on current events, particularly if you have a controversial or unique angle on a topic.
Use the news as a launch pad for content by being surprising and looking out for unusual facts. Come up with a fresh perspective, research a little deeper, and create a story that will appeal to people’s emotions.
Be a trustworthy human interest hub
The most shared content inspires awe and laughter, as well as making people look smart. Telling stories that appeal to people on an emotional level will bring a human element to your content.
Simple things like adding a byline or bio to your content will improve people’s perceptions and result in a higher level of trust, and will build your authority as a trustworthy and authentic source.
Don’t Just Create, Upload, and Leave It
You can’t expect your content to go viral unless you have a plan in place for promoting it across various channels. Upload it where your target audience is most likely to be – whether that’s on Facebook, Twitter, or LinkedIn (or all of them).
Reach out to influencers in your niche and ask them to share your content – all it takes is one bigger influencer to retweet your link and you can see a big spike in traffic.
Think about adding some paid promotion. Organic reach is still possible on social media, but on platforms like Facebook, carefully planned sponsored posts can give your content the gentle push it needs to reach tens of thousands of people.
Truly viral content is rare, but by keeping an eye on the news and trending stories, means you can create content that is more likely to impact millions.
Working with digital marketing experts and professional content creators like Broadplace can improve your likelihood of publishing viral content. If you could benefit from our content writing services, contact us today for a free consultation.