Many people who have been trying to use SEO for a long time or even those who have been attempting to use it for their site for just a short time have heard that “duplicate content penalty” occurs when you have duplicate content. This simply is not true. It’s not going to rank you down, but it won’t increase your standings either. This is the internet, and that’s going to happen sometimes, and it’s expected and normal. There is no wrath to be endured if Google finds out you have some on your site. However, if it is duplicate information, Google will skip some of it.
The reason that duplicates are filtered out is that if someone is looking for top 5 tips to growing green grass, and they find 5 search pages full of the same text, the search engine has failed and the user will use another one. The penalties we so often hear about are for spammers, not legitimate websites. Most of the time, the people who have gotten caught and actually penalized know what they did. If they don’t, then they need to wise up. Basically, when we are talking about getting organic SEO results, you need a human involved. So if you are a human and you’re not spamming, you should be okay.
Reprinting articles is another area where many people see that duplication and SEO are a problem together. Search engines don’t have a problem with that. If it is good for your website visitors, by all means, do it. Now, where duplicates can become an issue that you will have to deal with is when there are a lot of URLs, but those pages have the same content. WordPress blogs are known to have problems in this area due to their configuration. Search engines don’t penalize you for this either, but again, you might get filtered out.
In Summary, SEO penalties for duplicate content generally don’t truly exist. Many times, a search engine will filter out irrelevant and duplicated content for the sake of the searcher who is trying to find specific information. Using unique and innovative content is a good way to know you don’t have to worry about being filtered out, but if that is not your objective or goal, then you don’t need to worry about it. Search engine optimization is a great way to get good placement when you are using unique content or you’re not the one being filtered. However, penalties generally should not be an issue for you.
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