Tweeting Is Your New Marketing Strategy

Twitter.  This social network has taken the internet by storm since it was launched in 2006.  And it has really garnered the attention of online marketing companies who have added it to their client's campaigns.  Twitter has a knack for attracting traffic which leads to more exposure and better search engine rankings.  As the new focal point of social networking and micro blogging companies are finding all types of customers.  By ‘tweeting' some of your information across the internet you are reaching out to others. 

A ‘tweet' is a 140 character post of answer to a post and it can be done using any electronic device that can access the internet.  Laptop, PDA, cellular phone or personal computers can all log on to Twitter and let everyone know what you're thinking about.  The ‘tweet' is posted to your account page and you can send and receive ‘tweets' in real time.  If you want to post pictures, ‘Twitpic' is the plug-in you need and it will allow you to add HTML links and text to your picture.   

Twitter is still new and is still feeling growing pains.  It is being criticized by those who don't use it and don't understand it while being praised by those who do.  Here are a few more reasons for you to add Twitter to your online marketing campaign. 

Twitter brings added value

Added value to a customer is important in any business.  Twitter's biggest strength is exactly that.  It helps create a positive web exposure for you as well as helps promote your business.  ‘Tweets' are short and informative and can be used to announce specials and discounts without overdoing your promotional budget or advertising. 

Twitter gives that personal touch

Micro blogging is another way of reaching out to an international market as well as a market that is across the country.  It allows you to get in touch with customers who may have veered away from larger brands because they are so impersonal.  ‘Tweets' are written in the human voice and customers really like that. 

Twitter builds trust and provides transparency

Because of the personal touch Twitter provides between you and your potential customers you can engage them in lively discussions that help them understand what you are offering.  This also means that Twitter allows you to be completely transparent and build up a trustworthy relationship.  Customers want to see that you care about their needs and that your integrity is good.  Twitter lets you show them.

Customer Testimonial