Now that you understand what SEO is and what it can do for your business' website, here are some of the main features that go along with it that you should understand. Don't worry; our team of experts here at Broadplace is not going to quiz you on them. But if you know what the main features of SEO are then you'll be able to help our team develop your advertising campaign and website to meet its maximum potential.
Website analysis –
when working on optimising your website, it will include a full analysis of your website's architecture, the availability of a sitemap, and where it appears on other search engines. We will help you identify and correct broken links and error pages as well as look over the entire website as if we were the search engine.
Competitor analysis –
we will work together to identify and analyse your competitors' websites, looking at the keywords they are using on their site as well as comparing their SEO strategies to yours to build a better strategy for you.
Keyword analysis –
Broadplace as an SEO Company will research keywords for your site based on the relevancy they deliver. We will look over keywords that will bring in targeted traffic to your company's site as well as identify primary keywords, keyword phrases, and long-tail keywords you should be using in your website content.
Keyword mapping –
once we have identified your important keywords we will sit down and look over the content of each page of your website and decide where in the page content, tags and URLs the keywords should appear.
On-page optimisation –
after mapping the keywords to each page, we will go in and optimise the pages and the website based on the map we have developed. This will include changing Meta tags, heading tags, contextual linking, HTML code validation, sitemap creation, title tags and content.
Off-page optimisation –
we will look at external factors to help promote your website, such as directory submissions, social book marking sites and link exchanges. Classified ads and press releases will also be offered as well as optimisation of your website on Blog and in articles.
Reporting –
we will provide you with periodical reports on how your company's site is doing in terms of traffic improvements, keyword rankings and more.
Maintenance –
because the search engines regularly change their algorithms we will have to change aspects of your website on a regular basis. Maintenance will include but not be limited to: continuous rank monitoring; observation of trends in traffic; web page tweaking so that rank is held; and comprehensive ranking reports sent to our clients.
