What about link building?
Link building is something that helps your website, and for your keywords to be utilised most effectively you do need the support of links from other websites. You will need to make sure that when you do invest in link building that your links are optimised to help rank your site better. This is called off-page SEO. The more competitive the keyword you use on your website, the more important link building is to the way your website is ranked.
However, you do not need to worry about link building right away. This is something that can always be added at a later time. You should focus on getting your competitive keywords in place before going live so that you can see results right away.
How do you determine what keywords to use on my website?
Determining the right keywords for your website is a series of steps where you provide us with the information we need to find your keywords. We will start out by asking you to fill out a questionnaire about your website and we will look over your current website to get a feel for who your target audience is. The next thing we will do is study your competition and look at what keywords they are using. The final part of research we will collect will be on industry specific keywords that we can add to your website.
Once we have collected and analysed this data we will start to develop a list for your website. We will start with a short-list of the most relevant keywords based on their relevancy scores and then look for ranking competition of these keywords to get a feel for how well they work. From there we will determine how many link building supports you will need for each keyword and then present the final list of keywords to you.
You will be involved from the beginning of this process to the end and you will have the final say on which keywords will be used in the optimisation of your website. You should plan on deciding on somewhere between 40 and 60 keywords to use for your website that will flow naturally in your content and look right in your website copy.
What if I don't want that many keywords for my website?
We will not force you to overstuff your website with keywords. However, 60 keywords is the average for optimisation and they will include plural words, phrases, and variant sequences of the words. When you consider that most websites are five or more pages 60 keywords spread out with 3 to 5 keywords per page is not unrealistic.
If you do not think you will need more than say, 30 keywords, then that is what we will use to optimise your website. We will not create keywords just for the sake of it. We'd rather help you identify the ones that will be most relevant to your site, are genuine, and will provide you with a good search count.
What if I don't want the current content of my website changed?
Your website content is the more important element of your site and business and we will not change anything on your site without your prior permission. However, content does help drive your search engine traffic. If you do not want us to change any of your content but you do want SEO for your site then we can add industry related articles to your site that are rich in keywords and appealing to your target audience.
