One of the most important factors in website development is Search Engine Optimisation – commonly abbreviated to SEO. At Broadplace we not only help you with your PPC advertising campaigns, but we can also make sure your website is optimised in the most effective way and this will help you gain a strong presence across all the major search engines.
View our SEO solutions and see which one suits you best.
Google, Yahoo and Bing (MSN) are the three main search engines in use across the world today. Whilst they are not the only ones out there, they are the ones whose ranking system matters the most. Everyone from students to corporate executives use these search engines to find whatever it is they need on the internet. Making sure your website ranks on top is important because that is where it will be most visible to your potential customers.
In addition to moving your website up the ranking ladder of the search engines, SEO also aids your Pay Per Click advertising campaign. By having a web page that is keyword dense you will a) find that you spend less on your PPC campaign because many users will now click on the organic link to your site and b) your cost per clicks (CPCs) may reduce because a highly-relevant, keyword-dense landing page boosts your PPC campaign's quality score and Google rewards this with better positioning and cheaper CPCs.
How Does Search Engine Optimisation Work?
Search engine optimization (SEO) is not about technology, it is about marketing. It's basically a plan implemented to increase a site's visibility on various search engines. It mainly involves selecting keywords that will generate targeted traffic and then researching search engine policies and guidelines. There are a wide range of companies that offer SEO services, each employing strategies that may be significantly different from one another and hence produce varying results. Understanding these different strategies is the most important factor in choosing your SEO Company.
The team at Broadplace offer ethical Search Engine Optimisation services which help to improve a site's visibility on Search Engines which thereby increases organic traffic to your sites. The Broadplace SEO team works on both On-Page SEO and Off-Page SEO using Keyword Driven Good Practices. We work by analysing the various technical aspects of each website in relation to search engine visibility and we gradually make the necessary changes to optimise the site (our action plans cover these aspects in detail).
The Need for Search Engine Optimisation
When building/updating a website, it is very important to take into consideration how well this work will rank in search engines and directories. There are various measures undertaken in order to maximise a web site's potential in search engines and directories. These procedures comprise the very heart of search engine optimisation. Many underestimate the importance of search engines and fail to understand the ranking process in SERP's (Search Engine Result Pages) so end up ignoring what may be the most crucial ingredient of one's Internet marketing strategy.
Search engine optimisation is one of the best ways of making sure your website is found and ensuring the customers that come to your site are ones who are likely to buy/use your products and services.
Not in 500
Being a rather new entrant to the cut throat market of online discount vouchers & codes and competing with longer established players in the market, Voucherking were delighted with the top rankings we achieved for very highly searched and very competitive keywords such as voucher codes, promotional vouchers, promotional codes, free voucher codes, etc