What position will my adverts appear in?
Your PPC adverts can appear anywhere you want them to. Most of the pay per click search engines work on a bidding premise. If you want the top advertisement spot, you will need to win the bid for it. This means that you choose where your ad will go. However, keep in mind that sometimes the top spot is not always the best. The highest spot does not guarantee click through rates and sales, we will work with you and carry out tests to ascertain which positioning is best for your company's requirements and ensure that you are never paying more than you need to for sales and enquiries.
How many adverts will Broadplace create for my PPC campaign?
The Broadplace method of managing a PPC campaign is generally to write 1-3 adverts per keyword. We give keywords their own individual adgroups and this gives us the luxury of being able to write a really targeted advert for every keyword. So, if you have 1000 keywords, we are likely to put together between 1000 and 3000 adverts! We have found that the more targeted and specific the advert that we write, the cheaper the CPCs are.
Should I choose SEO over PPC, or PPC over SEO?
For the maximum amount of traffic to flow to your website, you should use both. But deciding on which one will be the primary source of traffic generation should be based on your business goals, and the services and products you are selling. Additionally, you need to make sure you include what your competition is doing when you make your decision. Our expert staff will be able to guide you in this decision once they analyse your company, the competition, and what type of keywords you will need to promote your site.
How long does it take to get my PPC rankings calibrated by the search engines?
The calibration of your rankings is almost instantaneous. The ranking will be based on your bid rate, click through rate, and other metrics the search engines use for this purpose. Even though the ranking is fast, expect a maximum of one to two days for the engine to approve your advertisement and get it posted before reflecting on your PPC rankings.
How many keywords do you do research on?
The number of keywords we research for your website is limitless. We will research all of the keyword combinations and phrases that are applicable to your site and then analyse them to give you the most comprehensive list of words that are relevant, inexpensive and possibly even overlooked by your competitors.
I have thousands of products that I wish to promote, can Broadplace help?
Of course! Simply provide us with an excel spreadsheet (or similar) of all your products and we will do the rest. If you have a spreadsheet that shows each product's URL and price, we can even include this in your adverts when we write them.
