If you want to increase your chances of being found online and developing a strong online business, you need an online advertising campaign expertly put together by the dedicated team at Broadplace.
Organic search engine marketing is good for all websites, but if you invest in a pay per click (PPC) campaign you’ll be streets ahead of the competition. It’s not unheard of to begin making sales and getting enquiries from your PPC efforts within a few hours of the campaign going live. That’s the power of PPC.
It does depend on you choosing a PPC agency with experience and knowledge however; otherwise all your efforts could be for nothing.
What should you look for before selecting a PPC agency?
Experience and Visible Results – A proven track record in planning, managing & optimising PPC campaigns. Can the agency provide you with testimonials from their clients? We have been practising search marketing since 2005, we have lots of testimonials and currently manage more than 400 clients campaigns across the UK.
Continuous Improvement- Successful PPC campaigns are not just about putting together an effective strategy and account structure but the ongoing optimisation of the account. At Broadplace we adopt a very proactive approach to managing online campaigns where we constantly look at ways of improving account performance. Our regular reporting gives vital statistics on the performance to date of your campaigns but we also outline what work we will be undertaking in the next period to make sure we are continually looking at ways of improving performance.
Accreditations- Does the PPC agency demonstrate a high degree of professionalism through industry accreditations? For example, Broadplace has a close working relationship directly with Google and is a Google Certified Partner agency. We are also Microsfoft AdExcellence accredited, Silver members of Econsultancy and active members of the Chambers of Commerce.
Cost- What is the pricing model in place and can the agency work to your budgets whilst charging a reasonable management fee? At Broadplace our clients range from blue chip brands through to SME’s and one-man set ups. We are able to charge very reasonable fees, even for the smallest accounts and with a fixed price monthly fee that ensures our costs does not increase purely in line with your online spend!
What else? Some pay per click companies focus only on Google Adwords when it comes to planning a campaign. But there are other major options as well such as Yahoo! Search Marketing (Y!SM), Microsoft adCenter, Facebook and Linkedin. You need to search for a company that has the ability to drive relevant traffic to your website from various sources, as this can enhance the overall results you get by an impressive amount.
Why choose Broadplace as your PPC agency?
We’ve helped lots of businesses establish themselves online by developing and managing their PPC advertising campaigns. We don’t believe in providing a ‘one size fits all’ solution. Instead we work together with you to find the best solution for your needs.
The Broadplace PPC Management services also bring you the following benefits:
