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Comparison Shopping Feed Management

Comparison Shopping Feed Management

When you run your own website business, it is important for you and your customers to know how much your competitors are charging for similar products and services. At Broadplace Advertising Ltd. we offer comparison shopping feed management as a way to enhance and improve the overall quality of service you offer. This service, a form of search engine marketing, allows you and your customers to search the Internet for a comparable product, browse other sites that sell the product, compare features and pricing of the product and store feedback information on the product all within the same platform. This service allows you access across all of the major shopping platforms and gives you the analytical information you need to assess how your company compares to your competitors.

The comparison shopping feed management service will submit your product feeds to the major comparison shopping search engines based on an automated file structure that is provided by each of the engines. Submitting product feeds gives you exposure to potential customers who may not have known that you exist. Millions of online shoppers use these comparison engines and it helps you learn how to target customers so that you can meet their individual needs. We will help you design your inventory listing and make your brand of product compelling to customers when they are trying to decide who to purchase the product from.

As more and more people shop online the use of comparison shopping search engines grows. They make it easier for the consumer to find what they want and most of the people who use them are ready to purchase the product. Broadplace as a PPC company offers you one of the best shopping feed management services in the industry today. Our team is experts at optimising your product feed for maximum visibility and more sales. We will make sure that your budget is spent more efficiently and that your advertising campaign goals are met the way you expect them to be.

What do we include in our comparison shopping feed management service?
  • Product categorisation that meets ethical online marketing guidelines
  • Categorisation of your product so that it is submitted to the right category listed in the search engine
  • Pricing comparisons of your competitor’s products
  • Creation of product feed that is in both text and XML formats
  • Product level bidding
  • Competitive analysis
  • Campaign reporting and analysis that is highly detailed
  • Offline sales tracking
  • PPC campaign management
Speak
harrisscreenprint

The Broadplace Team take all the strain off managing our sponsored clicks - Stephanie, our Account Manager, keeps us up to date with our stats and offers regular advice on improving our keywords which she then follows-through . . . the team are always on hand & eager to help, plus they're friendly with it too - would definitely recommend these guys as they have the time and knowledge to keep your sponsored clicks onen step ahead of the competition! Colin Harris, Harris Screen Print

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